Lost in translation

Names mean nothing – they’re just arbitrary labels, and yet sometimes they have quite profound meaning. How many times have we heard tales of product branding that doesn’t quite say what was meant? Who can forget the classic slogan Nothing sucks like an Electrolux?

And when learning of a marketing exec who signed off the translation into Spanish of It takes a tough man to make a tender chicken for chicken company Frank Perdue, who didn’t giggle at the resulting It takes a sexually stimulated man to make a chicken affectionate?

Now I’d be genuinely upset if anyone ever accused me of homophobia, and I’m far from being averse to the idea of a little back-door action, but Dear Lelo, I’m not entirely sure I taken by the idea of Hugo, Bruno, Loki or Billy up my bum.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: